Communication from the heart and strategy from the head.

 Before modern science existed, alchemists would create potions or 'philtres' to make people fall in love.

 In the digital age, the volume and speed of global messaging require brands to cut through the clutter and "filter" their audiences.

 Today, successful companies connect with consumers using both the heart and the head:

 − With the heart, they make you fall in love with the brand. They bring the brand to life by engaging consumers emotionally through sights, sounds and experiences.

− With the head, they focus on the strategy, data analysis and science required to filter audiences. This includes highly targeted social communication and careful database management.