Communication from the heart and strategy from the head

In ancient times, alchemists would create potions or ‘philtres’ to make people fall in love.

In the digital age, thevolume and speed of global messaging can make the cost of brand communication and lead generation prohibitive.

Successful companies engage with both the heart and the head:

− With the heart, they focus on brand engagement and communication

− They make you fall in love with the brand

− With the head, they focus on the strategy, data analysis and science required to source new leads. This includes targeting, market segmentation and database management.